Music in Digital Media: a Study with Brazilian Youth on Global Consumption

Abstract One of the spheres transnational consumption young Brazilians today is music in digital media, mainly different audiovisual formats. Music, which main cultural product consumed by people everyday, listened to and watched, with software, apps devices, through use smartphones. In this relationship music, individuals present forms consumption, both relation formats – listening only watching a video clip, performance related song, recording videos using song as background or content well frequency/speed variety used for edition songs micro Based on these perspectives, we study developed Brazilian youth that sought understand analyzing quantity, frequency diversity, application questionnaire (N=450), three focus groups (N=24) an interactive game technique research team (N=180). Music omnivorous, due musical genres, from parts world, formats, elements go beyond idea taste. It also mostly connected local culture, influencers, show strong popular culture draw possibilities interaction global elements. Voracity one key element explains youth, combination playlists suggested algorithms form almost endless quantity references, are desired recommended influencers.